I find myself writing about the latest and greatest collection release from MAC at least once a month on this blog. It's both exciting and thrilling to stand at the counter on the release date, oogling over the products and furiously swatching/photographing/posting them on the blog to share with you. There are even times when I would get tempted by my own review or photos of the products. I think the MAC marketing teams are geniuses by teasing us with these endless limited edition releases. This got me to think, how did all the frenzy started and what caused me to be so mesmerized by MAC? I thought long and hard about it and realized it was Trax.
Ten years ago, I went into a frenzy phase of collecting purple eyeshadows. I searched high and low for the perfect purple/eggplant/lilac. One day, I stopped by MAC and saw Trax eyeshadow staring back at me from the shelves. Needless to say, I bought it with my college student budget and it became an everyday staple. Although I didn't exactly know how to apply it back then, I kept on piling it onto my eyelids day after day prompting my oh-so-sweet brother to ask "Who punched you in the eyes??". My MAC collection has undoubtedly grown over the past 10 years beyond just one eyeshadow, but I'll always remember the one that started it all. Thanks Trax!
What is your favorite cosmetics brand? Do you remember the first one that started it all?