The two shades that appealed most to me are Ecailles and Obsidian Grey. Each costs $32.50 and can be purchased at all Armani Beauty counters. The texture of ETK eyeshadows are very different compared to Chanel's Illusion D'Ombre. ETK feels more like a packed powder instead of a bouncy gel.
I really like the look of Ecailles, an aquamarine with multi-color shimmers. I don't think I have any shades similar to this one in my collection.
In bright sunlight, you can see the shimmers in the pan.
Obsidian Grey is a sooty grey with multi-color shimmers. It is much darker compared to Ecailles.
In bright sunlight:
Close up of Obsidian Grey:
I expected the eyeshadows to be sheer but I was surprised to find them rather pigmented in the finger swatch. The texture allows these colors to be buildable. You can increase the intensity of the shades by layering them.
On the lids, Ecailles has this awesome brightening effect for me. Most aquamarine shades tend to be too blue, too frosty, or looks more like silver once applied. Ecailles looks exactly as it does in the pan onto the eyes. It is simply the perfect aquamarine shade for me.
Obsidian Grey can be packed on to be a deep grey or blended out to a soft light grey. The multi-color shimmers give this shade an extra oomph to make the eyes pop.
Overall, I really enjoy the ETK texture and pigmentation. The color lasts quite well over a base and stays intense throughout the day. One downside that I noticed is the shimmer fallout during application. I recommend patting these onto your lids instead of using the swiping motion to minimize fallout. Once set, the shadow stays put and doesn't result in any additional fall out.
Bottom Line: I highly recommend checking out Armani's ETK eyeshadows, especially the new shades if you love greys, aquamarines, deep black forest greens. These 4 new shades are particularly gorgeous. If you don't like shimmery eyeshadows, these might not be for you. However, I have to say that they don't look overly shimmery or glittery once applied. They're really beautiful and these shades will be flattering on most skin tones.
How many ETK do you own? What are your favorite shades?